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Branding Archives - Debra Trappen
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Over the years, we have all given and gotten oooooooodles of tips on negotiating. Things like: Don't be afraid to ask for what you want Listen to understand, not reply Know your facts and successes Know what your best alternative to your ideal outcome is Shoot for the stars and expect the best outcome Say what you need to say and let it be silent.  Don't fill the quiet with extra words. See everyone in their undies ...

Any time of the year is the perfect time to reflect, review, and refresh elements of your personal brand and image as a business and success-minded entrepreneur.  It isn't wise to wait until you need a new job or your final project is complete to focus on and improve your sizzle. Here are six simple, powerful ways to boost your personal brand...

Earlier this week I had the pleasure of joining Vija Williams and Deb Champion on Get Real Radio on 1150 KKNW here in Seattle, WA.  Two of my favorite women in business, Vanessa Murray and Nicole Mangina, were also invited to the studio! [caption id="attachment_3762" align="alignright" width="300"] Click to listen to the show![/caption] The five of us had a lively, info-packed, laughter-filled conversation about being successful women in business...

This week was a fantabulous, #FireMeUp11 kind of week.  My first real, live, official radio spot as "Debra Trappen of d11 consulting" was recorded! Tina Mitchell invited me on her show, The Money Hour, to share tips, trick and truths with her listeners. She has extended an invitation to visit the show several times a year for a d11 series - hooray!  My topic for this first segment: how personal branding and social media can help you build a prosperous business, memorable customer experience, and life you love! The show airs on 1150 AM:Saturday, 6/14 at 3pm Sunday, 6/15 at 8am. Listen to the show to hear how I answered these questions: 1.     What is personal brand? 2.     Why is it important...

This week was a fantabulous, #FireMeUp11 kind of week.  My first real, live, official radio spot as "Debra Trappen of d11 consulting" was recorded! Tina Mitchell invited me on her show, The Money Hour, to share tips, trick and truths with her listeners. She has extended an invitation to visit the show several times a year for a d11 series - hooray!  My topic for this first segment: how personal branding and social media can help you build a prosperous business, memorable customer experience, and life you love! The show airs on 1150 AM:Saturday, 6/14 at 3pm Sunday, 6/15 at 8am. Listen to the show to hear how I answered these questions: 1.     What is personal brand? 2.     Why is it important...

 This post is part of the d11 Personal Branding Blog Series…   Each of the 25 branding tips will get a “deep dive” in the upcoming months!     Personal Branding Tip #6: Embrace your uniqueness and your superpowers. I believe key ingredients of a magnificently, magnetic personal brand include tapping into your passions, vision, and - YES - rocking out your SUPERPOWERS.  (aka strengths or unique talents) If you desire to build a successful business and life you love - you must recognize and define those attributes and talents that are uniquely YOU. When you boldly embrace who you are meant to be, and declare what fires you up, you attract the right relationships, clients, and business partners.  Sounds pretty simple,...

  This post is part of the d11 Personal Branding Blog Series…   Each of the 25 branding tips is getting a deeper dive this year.     Personal Branding Tip #5: Be Specific. Have you ever asked someone:  "How are you?" OF COURSE you have.   It is one of the top questions we ask one another.  Now, I understand people (not you or me, of course) have been known to just use this question as a way to say hello and are not really asking about your current condition.  Let's stop this.  Let's use this as an opportunity to connect.   If you are with me, let's do this and stop missing out.  Every single day many of us miss opportunities to share...

  This post is part of the d11 Personal Branding Blog Series…   Each of the 25 branding tips is getting a deeper dive this year.     Personal Branding Tip #5: Be Specific. Have you ever asked someone:  "How are you?" OF COURSE you have.   It is one of the top questions we ask one another.  Now, I understand people (not you or me, of course) have been known to just use this question as a way to say hello and are not really asking about your current condition.  Let's stop this.  Let's use this as an opportunity to connect.   If you are with me, let's do this and stop missing out.  Every single day many of us miss opportunities to share...

This post is part of the d11 Personal Branding Blog Series…   Each of the 25 branding tips will get a “deep dive” in the upcoming months!    Personal Branding Tip #4: "Be your signature self." BUT HOW? The following are simple concepts (we hear all the time), yet still so difficult for many of us to embrace.   1. BE YOURSELF. 2. STOP comparing yourself to others. It is a waste of time. 3. YOUR unique experiences and talents make YOU special. You know the world is full of knockoffs, spinoffs, and cheap imitations. You realize being “genuine” seems all too often to be the exception, not the norm. You know there is only ONE person just like you, so why...

This post is part of the d11 Personal Branding Blog Series…   Each of the 25 branding tips will get a “deep dive” in the upcoming months!    It is time to dive into the third point in the series:#3: Know your competitors. Here are SIX ways to fire up your thinking around and leverage your competition: 1. DEFINE YOUR COMPETITORSStart by writing them down.  Put them in an Evernote folder. Fill a whiteboard with their names.  Whatever YOU do when you make lists - do that!  This sounds basic, but it's a mistake many business owners and salespeople make. You need to know who all your competitors are--not just the obvious ones, but the ones flying...

Are you ready to dig into the second point in the personal branding series? #2: Master your craft, DEFINE YOUR NICHE, and let people KNOW what it is. “Becoming known for one thing is not hard… It is saying NO to all of the other distractions that is the hard part.” Too many entrepreneurs and small business owners start out believing they can or should be all things to all people. They believe they are "leaving business on the table" when they focus on a target market.  However, businesses owners taking on this EVERYTHING attitude risk many issues including burnout, exhaustion, confusion, and failure.  By defining a specific niche (a well-defined segment of a larger...

We all know “Firing Up Your Personal Brand” takes time, patience, and consistency.  Please don’t get overwhelmed… just take it one step, one day at a time.  To make it easier, I created a list of 25 personal branding “tips, tools, and truths” for you and plan to dig into each of them along the way! So, let's start at the very beginning of the list...

Every single day I experience this. I need to email to someone who is not already in my database and the search begins.  First, I hit Facebook and their email address is RARELY listed or it is the generic @facebook.com one.  Next up, it's time to hit the search engines and start searching their name...

The following is the first post in a series focused on "Personal Branding To Build A Life and Business That Fires You Up" to help you understand, build and leverage an authentic personal brand. Let's be real.  For most people, some of the biggest challenges with “personal brand” are simply understanding what it is… why they need it… and how they build one. According to Wikipedia: Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.  In a nutshell:...