09 May #Hashtags. REQUIRED.
Mamas have been teaching their children this for year: “If you don’t have anything nice to say – don’t say anything at all.” It is still tried and true advice.
Why do I think this? Well… let me ask you, have you heard this statement before?
“I never (or rarely) look at my ‘Home Stream’ anymore. It’s too crowded and noisy. I filter with lists or use those tag thingies.”
This is said in nearly every single conversation I have about Twitter and more and more about Instagram.
These social communities are so heavily based on hashtags.
So, how do we find the conversations that we want to be part of and the people with we want connect with now? Well, we embrace #HASHTAGS.
Ways to think about hashtags:
1. They HIGHLIGHT the main point in a post. (aka your keywords) If you are tweeting about going wine tasting… using #wine #winetasting will bring your tweet to the attention of others talking about those “keywords”.
2. They keep you focused on your values, passions, and mission. Do a weekly or monthly audit of your posts. If you go too long without using your core “words” as #hashtags – it is a red flag to re-engage with them and your purpose.
In addition to searching inside Instagram, I use an app called http://www.tagstagram.com for Instagram. It helps find the most popular hashtags that will connect us with the other IG’ers who are interested in what we are posting. The results have been OFF THE CHARTS. I have seen an increase in engagement and not just LIKES. People actually interacting and commenting on photos has increased 3x’s already! Finding new people all over the world has increased.
I also shared the app with friends who have seen some amazing results… Isn’t helping one another connect what it is all about?
So, what’s next?
My new adventure is to find an app to make finding relevant Twitter connections/conversations easier. Do you have one you use? I would love your suggestions… Together, let’s uncover new worlds, people, conversations that we want to be part of… and really embrace the power of these platforms.
Here is to #hashtagging together – with purpose!